Successful creative projects are born once the project planning has been completed. Creating a project proposal sets the expectation of what work needs to be done to complete the project while offering structure to the creative process.
For my current project, I want to create a social media campaign that supports The Crown Coalition’s efforts to spread awareness of the CROWN Act. The goal of the Crown Act is to ensure protection against discrimination based on race-based hairstyles by extending statutory protection to hair texture and protective styles such as braids, locs, twists, and knots in the workplace and public schools.
The campaign will educate viewers on the historical events that made hair discrimination legal, as well as the events that influenced people to embrace afro hair and the current legislation that has been created to make hair discrimination illegal.
Diving Into Research
The first step of this project is to conduct thorough research to provide the timeline of the history of black hair discrimination, as well as the history of the toxicity of the black hair care market. I will turn to online articles, research articles, documentaries, interviews, and government journals. This will offer a diversity of information that can be referred to during content posts.
Making the foundation of the content deep research will ensure that viewers can be educated on how misconceptions are formed around Afro hair. The more the audience views this content, their trust will grow from the consistency of posting and the accuracy of the facts.
Project Planning
After gathering all of my research and organizing my references by category, I will begin to plan how I will execute my content creation phase. It is important to setup the content for success by looking into the best delivery forms on the TikTok platform. On this platform, storytime videos, “Did You Know” videos and walk-throughs on historical events or laws are the most popular. Users want to receive the information as if it is a conversation between themself and the content creator.
Another popular tool would be the TikTok story, this is where community engagement is encourged the most. After posting educational content there will be ,”share yours” stories posted that will call for other TikTok users to share according to the prompt’s subject. This will strengthen community bonds and also spread awareness through genuine user representation.
Execution
The posting schedule of this project will be Monday(3-5pm), Wednesday(1-8pm) & Friday(3-5pm) for 7 weeks.
The goal of this posting schedule is to maintain a consistent presence which will gain the audience’s trust and keep the content present on their For You Pages.
I have created 21 examples of deliverables for this project that range from story time posts, interactive stories, and Dove Ambassador posts.
Once completed, I will review all of the content created to make sure that the messages are being delivered in an upbeat manner, while also ensuring the accuracy of presented facts and information.
Last Thoughts
Pairing structure with creativity bears the most fruitful results. When bringing a project to life, it deserves to be created not just on a whim but with intention. It has always been a goal of mine as a creator to create works that positively affects the communities that I am a member of. Creating a social media campaign to spread awareness of the CROWN Act has been the most fufilling project I have taken on. If you would like to view my project proposal here is the link.